Market Studies and Feasibility Evaluations

Jeffrey Donohoe Associates, LLC has prepared a variety of market studies and financial feasibility evaluations for real estate development projects of all types, including the evaluation of residential and non-residential development projects.  Mr. Donohoe has completed evaluations of a number of age-restricted residential projects, mixed-use developments, office and industrial properties, as well as traditional single-family and condominium developments.   Representative projects include:

Market Positioning Evaluation, Honolulu, Hawaii – JDA was retained to prepare a market study and positioning strategy for a four acre redevelopment site in Honolulu, Hawaii.  The property is located in an area which has been transformed over the past ten years from predominantly industrial uses to predominantly retail and office uses. Major abutting uses include Home Depot, Costco, Lowes and the former Dole Cannery, which has been redeveloped as a mixed-use development.  However, the property was considered to be the most contaminated site in the State of Hawaii, due to benzene contamination from prior industrial uses.  The State approved the proposed cleanup plan, which is presently being implemented.  Upon regulatory closure, the site can be redeveloped.  The market study focused on specific retail sectors, and the identification of competing, complementary and conflicting uses within the regional marketplace, and an evaluation of property values for developable sites in the area.  The site enjoys excellent access, though visibility from the primary east-west corridor is limited.  JDA identified a variety of potential uses, and provided significant demographic and market data which was used in the development of a marketing brochure for the property. 

Redevelopment Feasibility, Dallas, Texas – JDA was retained to prepare a market study to evaluate the redevelopment potential of a manufacturing facility in Dallas.  The subject property included a 14 acre site and a 230,000 square foot manufacturing facility.  The property is located in an area undergoing rapid redevelopment, due to public and private investments in infrastructure, public transportation, medical facilities, research facilities and new office development.  The project included a sale-leaseback of the site for three years, remediation of environmental issues, demolition of existing facilities, and preparation of the site for redevelopment to a higher and better use.  JDA’s evaluation indicated a strong financial return from the project, with an internal rate of return in excess of 22% over the three year redevelopment period.